In today’s competitive digital marketing landscape, understanding and effectively managing your ad campaigns can make a significant difference in achieving your business goals. One essential concept that can influence your approach is the Dunning-Kruger effect—a cognitive bias where individuals overestimate their knowledge or competence in a certain area.
Join us in this episode of The Seller Process Podcast with Noemi Bolojan, an accomplished Amazon seller. Kevin reveals his strategies in managing and scaling his Amazon business, the art of product selection and differentiation, and the importance of having an undeniable X-factor to set your product apart.
Here’s a breakdown of what to expect in this episode:
- Understanding Evergreen PPC Strategies
- Strategy 1: Protect Your Brand
- Strategy 2: Conquer Competitors
- Strategy 3: Ranking Campaigns
- Strategy 4: Dominate Search Results
- Conquer Strategy: Gaining Market Share
- Balancing Conquer and Dominate Strategies
- Ranking Dominance and Protect Strategy
- Understanding Market Share and Long-Term Gains
- Healthy Panic and Keyword Dominance
- Discover Campaigns: Exploring New Keywords
- Avoiding Common PPC Mistakes
- The Dunning-Kruger Effect in PPC
About Noemi Bolojan:
Noemi Bolojan, co-founder of Scale Wave. In 2019, launched her first Amazon ads campaign for another brand, and in 2020, she started her own private label brand. During that experience, she realized my weakest area was understanding data and spreadsheets. This prompted her to invest over 10,000 hours in mastering data analysis, which led to her passion for strategy and system-building.
Since selling on Amazon can’t rely solely on advertising, Noemi focuses on a holistic approach that combines ads with smart data-driven decisions and system optimization. At Scale Wave, her team helps brands successfully launch, optimize, and scale in Amazon’s competitive marketplace.
Connect with Noemi Bolojan…
Website: https://scalewave.io/
LinkedIn: https://www.linkedin.com/in/noemibolojan/
Instagram: https://www.instagram.com/noemibolojan/
Connect with Gianmarco!
Website: https://www.thesellerprocess.com
Instagram: https://www.instagram.com/gianmeli/?hl=en
Facebook: https://www.facebook.com/thesellerprocess
LinkedIn: https://www.linkedin.com/in/gianmarco-meli/
YouTube: https://www.youtube.com/channel/UCB07vjOEJnu3mhYxmoaVleg
Facebook: https://www.facebook.com/gianmarco.meli
Tools & Useful Resources
PickFu – Polls & Split Tests – Perfect for split testing product variations before launching them. Also useful to optimize your listings by getting real instant data. Get 50% off your first poll with code: THESELLERPROCESS – Learn More Here
FBAExcel – Best Automation Tools – FBAexcel offers powerful tools built entirely on Google Sheets to help you automate keyword research, PPC optimization, metrics tracking, and more. Sign up for free through the link below to get “Keyword Dominator” – Learn More Here
Download the “Evergreen PPC Campaign Strategy” by Noemi Bolojan to keep your ads performing at their best all year.
